Decoding Recycling Label Claims: Understanding Evolving Policy Trends, Definitions, and Labeling Programs

Decoding Recycling Label Claims: Understanding Evolving Policy Trends, Definitions, and Labeling Programs

This session will look at federal vs. state approaches to defining the terms “recycling” or recyclable, with discussion on FTC Green Guides, federal legislative proposals to help provide standardized definitions, and how labeling programs such as How2Recycle and Smart Label are responding to evolving policies. The goal is to help stakeholders understand the legislative landscape and prepare for clearer, more consistent packaging claims on label.

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Name Speakers Video Link
Decoding Recycling Label Claims: Understanding Evolving Policy Trends, Definitions, and Labeling ProgramsJoe Dages, Partner, Steptoe
John Hewitt, Senior Vice President, Packaging & Sustainability and State Affairs, Consumer Brands Association
Paul Nowak, Executive Director, GreenBlue
Matt Reynolds, Chief Editor, Packaging World
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Designing for Recyclability: Innovations and ChallengesKory Nook, VP, R&I Packaging, DanoneWatch Now
Legislation and EPR Impacts on PackagingJeff Bezzo, Executive Director-Plastic & Packaging Sustainability, SC Johnson
Matt Reynolds, Chief Editor, Packaging World
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Packaging as a Scope 3 Reduction Lever: Practical Lessons in Leveraging Bio-Circular Sources to Lower Product Carbon FootprintsLisa Huett, Director of Sustainability, Pretium Packaging
Nate McCrary, Director, Business Development, LyondellBasell
Chris Schmidt, Value Proposition Strategy Manager, LyondellBasell
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Collaborations to Scale Flexible Film Recycling in the USKurt Kurzawa, Sr Director, FFRAWatch Now
Advanced Recycling, EPR, & the Materials that BenefitJohn Hewitt, Senior Vice President, Packaging & Sustainability and State Affairs, Consumer Brands AssociationWatch Now
How to Deliver Pre-Competitive Collaboration Across an IndustryDuncan Flack, Global Sustainability Lead, Honeywell
Ryan Stolzenbach, Program Manager, Sustainability, Global Packaging, Abbvie
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The Realities of EPR Readiness: What Packaging Teams Can Do TodayAlex Clark, Director of Solution Engineering, SpecrightWatch Now
Rethink Packaging from Source to ShelfGuido Kollbach, Business Director, Packaging Adhesives, Henkel Corporation
Alejandro Medina, Sr Manager Sustainability, Consumer Goods Adhesives, Henkel Corporation
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Critical EPR Developments Shaping the U.S. Landscape: What You Need To KnowJason Bergquist, Vice President - US, RecycleMeWatch Now
Rethinking Tertiary Packaging: A Sustainability ImperativeMarissa Lundberg, VP National Accounts, Group OWatch Now
Introduction to the Center for Plastics, Paper, & Hybrid Packaging End‑of‑Life Solutions: An Industry–University Collaboration Driving Sustainable InnovationThomas Osip, Industry Liaison Officer, Center of Plastics, Paper and Hybrid Packaging End-of-Life Solutions (C3PS)Watch Now
Source Reduction in the Quest for the Holy GrailJon Hursey, Sr. Director, Ecologic BrandsWatch Now
Leveraging Waste Intelligence: How Greyparrot and Closed Loop Partners are Using AI and Real-World Insights to Shape the Circular EconomyGaspard Duthilleul, COO, Greyparrot
Kristin Taylor, Director | Catalytic Capital, Closed Loop Partners
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Innovating Together: How Transparency and Collaboration Empower Companies of Any Size to Drive RecyclingRyan Smith, CEO, Recyclops
Madeline Tien, Sustainability Specialist, Once Upon a Farm
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Is it Recyclable?Matt Reynolds, Chief Editor, Packaging WorldWatch Now
Smart Sorting, Smarter Packaging: How Innovation in MRFs Impacts CPG Packaging RecyclabilityJustin Davis, Director, Commercial Origination and Business Development, AMP
Jim Marcinko, Recycling Operations Director, WM
Joaquin Mariel, Chief Commercial Officer, Balcones Recycling
Matt Reynolds, Chief Editor, Packaging World
jeff snyder, Senior Vice president of Recycling & Sustainability, Rumpke
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The Time to Act Is Now: Innovating for Recyclable Flexible PackagingJonathan Quinn, Chief Executive Officer, U.S. Plastics Pact
Matt Reynolds, Chief Editor, Packaging World
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Powering Recyclability: How Duracell’s Paper-Based Packaging is Reducing Plastic and Carbon FootprintsBrandon Barr, Vice President / General Manager, DuracellWatch Now
Rewiring Consumer Behavior: The Psychology Behind Successful Recycling ProgramsShira Abel, CEO, Shira AbelWatch Now
Clear Instructions in Complex Times: Evolving Labels with How2RecyclePaul Nowak, Executive Director, GreenBlueWatch Now
Driving Circularity: How Industry Partnerships Are Increasing Material Recovery in MRFsJD Ambati, CEO & Founder, EverestLabs
Scott Breen, Senior VP of Sustainability, Can Manufacturers Institute (CMI)
Megan Daum, Vice President, Sustainability, American Beverage
Matt Reynolds, Chief Editor, Packaging World
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Extended Producer Responsibility in Action: Insights from Circular Action Alliancejeffrey fielkow, CEO, Circular Action Alliance
Matt Reynolds, Chief Editor, Packaging World
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