*Note: Due to restrictions, the recording of this session is not available. Download the slide deck under Handouts.

Sustainable packaging is no longer enough, brands need solutions that perform. As expectations rise, the real opportunity lies in turning packaging into a driver of growth, not just compliance.

In this session, we unpack breakthrough innovations redefining the category, from advanced materials to refillable, reusable, and zero-waste systems. More importantly, we connect these innovations to what matters most: consumer adoption, brand differentiation, and scalability.

Built on real-world examples, this session will help leaders identify where innovation creates true value, and how to move beyond incremental improvements to packaging that delivers both environmental and commercial impact.