As sustainability expectations rise, CPG brands face increasing pressure to design packaging that is not only functional and appealing but also recyclable within existing waste management infrastructure. However, municipal solid waste (MSW) remains a major bottleneck, with contamination, evolving material types, and inconsistent recycling practices creating barriers to effective recovery. Material Recovery Facilities (MRFs) are undergoing a tech-driven revolution. Advancements in automation, artificial intelligence, and data analytics are improving sorting efficiency, increasing recovery rates, and shaping the future of packaging recyclability. This session will equip CPG professionals with a deeper understanding of how these innovations impact packaging design, material choices, and sustainability goals. Key Takeaways: How AI & Robotics are Changing the Game – Hear how machine learning and robotics are enhancing material separation, improving packaging recovery rates, and reducing contamination risks. Advancements in Optical Sorting & Sensors – Gain insight into the latest sorting technologies that can distinguish between increasingly complex packaging materials. Solving MSW Contamination Challenges – Hear about innovative solutions that can improve the recyclability of your packaging and support consumer education. Leveraging Data for Smarter Packaging Decisions – Learn how data-driven insights from MRFs can inform packaging design choices, reduce costs, and drive sustainability goals.