While primary packaging often dominates sustainability discussions, secondary and tertiary packaging play a crucial role in reducing waste and optimizing environmental impact. This session will explore the overlooked potential of tertiary packaging, focusing on how businesses can improve sustainability without sacrificing performance or cost efficiency. Marissa Lundberg, VP of National Accounts, Packaging & Sustainability at Group O, will present findings from a recent study on post-consumer recycled (PCR) stretch film. The study demonstrates how transitioning to PCR content can deliver reductions in plastic waste, carbon emissions, and overall material usage—while remaining cost-neutral. Attendees will gain insights into real-world implementation strategies, challenges, and solutions that can drive measurable sustainability improvements in tertiary packaging. Join us to discover how making informed packaging choices can contribute to corporate sustainability goals and the circular economy.