Designing a new sustainable package is complicated.  It impacts the business across multiple stakeholders:  Consumers, Retailers, and Manufacturers  (Marketing, Supply Chain, Manufacturing and P&L owners). This presentation will discuss how Duracell navigated that matrix and delivered a new sustainable package that worked at the first 'moment of truth' in-store, across the end-to-end supply chain, and most importantly delivered incremental profit to Duracell. Learn More: Recently introducing new paper-based packaging for its batteries, the traditional plastic blister packs have been replaced with curbside recyclable, all-cartonboard paper blisters. This change is expected to reduce Duracell's plastic use by up to 100% from the traditional plastic packaging found on store shelves today. In Walmart alone, the overall packaging material will be reduced by approximately 855,000 pounds per year, while also eliminating more than 170 metric tons of carbon dioxide from landfills annually.