Clear Instructions in Complex Times: Evolving Labels with How2Recycle

Clear Instructions in Complex Times: Evolving Labels with How2Recycle

Between “label laws,” disparate definitions of “recyclable,” and shifting material recyclability, we’re in the middle of a watershed moment for recycling labels. In this session, GreenBlue Executive Director Paul Nowak will explore How2Recycle’s campaign to future-proof its recycling labels with clear, actionable, and compliant disposal instructions. Join us to learn how this recognized North American label program is using consumer research, compliance frameworks, and design thinking to shape the next chapter of recycling labels.

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Name Speakers Video Link
Closing the Loop: Recycling Resources Designed to Change Consumer BehaviorJuliet Mathey, Recycling Education & Outreach Specialist, Metropolitan Mayors Caucus
Jim Marcinko, Recycling Operations Director, WM
Christina Seibert, Executive Director, Solid Waste Agency of Northern Cook County (SWANCC)
Walter Willis, Executive Director, Solid Waste Agency of Lake County (SWALCO)
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