Clear Instructions in Complex Times: Evolving Labels with How2Recycle
Clear Instructions in Complex Times: Evolving Labels with How2Recycle
Between “label laws,” disparate definitions of “recyclable,” and shifting material recyclability, we’re in the middle of a watershed moment for recycling labels. In this session, GreenBlue Executive Director Paul Nowak will explore How2Recycle’s campaign to future-proof its recycling labels with clear, actionable, and compliant disposal instructions. Join us to learn how this recognized North American label program is using consumer research, compliance frameworks, and design thinking to shape the next chapter of recycling labels.
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| Name | Speakers | Video Link | Materials |
|---|---|---|---|
| From Policy to Practice: Making EPR Compliance Work | John Hite, Senior Director of Public Policy and Government Affairs, The Recycling Partnership | Watch Now | |
| Designing Packaging for the Modern MRF | Matt Reynolds, Chief Editor, Packaging World Jim Marcinko, Recycling Operations Director, WM Mark Neitzey, Sales Director, Van Dyk Recycling Solutions | Watch Now | |
| New Materials Gaining Traction in Recyclable Packaging | Paul Jenkins, CEO, ThePackHub | Watch Now | |
| How Do You Actually Deliver Lower-Impact Flexible Packaging? | Chris Schmidt, Sr. Commercial Strategy Manager - Circular and Low Carbon Solutions, LyondellBasell | Watch Now | |
| Paperization + Source Reduction: The Pursuit of Cost Parity | Jon Hursey, Senior Business and Innovation Director, Ecologic Brands / Jabil Packaging Solutions | Watch Now | |
| Prepping for Policy: Illinois’ Data-Driven Approach to Packaging EPR | Christina Seibert, Executive Director, Solid Waste Agency of Northern Cook County (SWANCC) | Watch Now | |
| Compostable packaging for CPG brands: When it makes sense—and how to evaluate a switch | Alex Truelove, Senior Policy Director, BPI | Watch Now | |
| What EU PPWR and UK Regulation Means for the Future of Packaging Innovation – and Why the US Should Pay Attention | Paul Jenkins, CEO, ThePackHub | Watch Now | |
| Flexible Film Recycling: From Pilot to Scale | John Nygaard, Director of Quality and Technical Services, Glenroy, Inc. Raj Bagaria, Managing Director, GDB Circular Patrick Keenan, Sustainable Packaging R&D, General Mills Teo Medellin, Director, Global Corporate Packaging Sustainability, Procter & Gamble | Watch Now | |
| Consumer Research: The Role of Packaging Recyclability in Purchase Intent | Myles Cohen, Founder, Circular Ventures, LLC Lanie Shapiro, Founder, TouchPoll Surveys | Watch Now | |
| Rethinking Recycling: Turning Packaging Waste Challenges into Competitive Advantage | Tom Szaky, Founder & CEO, TerraCycle | Watch Now | |
| From Packaging Data to EPR Decisions: A Practical Case Study | Charlotte Ashcraft, Senior Manager of Packaging and Graphics Development, Just Born Quality Confections | Watch Now | |
| Packaging Sustainability in Private Labels – Innovating through Influence and Collaboration | Mike Roxas, Packaging Engineering Manager, Own Brands, Ahold Delhaize USA | Watch Now | |
| Closing the Loop: Recycling Resources Designed to Change Consumer Behavior | Juliet Mathey, Recycling Education & Outreach Specialist, Metropolitan Mayors Caucus Jim Marcinko, Recycling Operations Director, WM Christina Seibert, Executive Director, Solid Waste Agency of Northern Cook County (SWANCC) Walter Willis, Executive Director, Solid Waste Agency of Lake County (SWALCO) | Watch Now | |
| Paperization in Practice: Balancing Performance and Recyclability | Brent Lindberg, Head of Curiosity, Fuseneo Eric Bell, Principal Packaging Scientist, Nestlé Kerri Clark, VP of Packaging R&D, Mars Inc. Joey Giacomini, Packaging Design Engineer Lead, Google | Watch Now | |
| Recycling Innovation at P&G: Lazrmark, FlexLoop, Dissolution | Teo Medellin, Director, Global Corporate Packaging Sustainability, Procter & Gamble | Watch Now | |
| Advancing Sustainable Material Science to Elevate Brand Packaging Experiences | Gayatri Keskar Ph.D., Global Packaging Materials Science Leader, Kenvue | Watch Now | |
| Critical EPR Developments Shaping the U.S. Landscape: What You Need To Know | Jason Bergquist, CEO - North America, RecycleMe | Watch Now | |
| From Waste to Wow: Breakthrough Packaging Innovation | Ronald de Vlam, Head of Holistic Design, WovenWorks Jen Pleva, Associate, Director Strategy, WovenWorks | Watch Now | |
| Navigating EPR: A Fireside Chat for CPGs | John Hite, Senior Director of Public Policy and Government Affairs, The Recycling Partnership Christina Seibert, Executive Director, Solid Waste Agency of Northern Cook County (SWANCC) | Watch Now | |
| From Tailgates to Touchdowns: How One Stadium Closed the Loop on Plastic Waste | Christian Bruey, Director, Sustainability & External Affairs, PureCycle Technologies Erik Johnson, Product Director, Churchill | Watch Now | |
| Packaging on Purpose: Unsealing the intentional decision to create a custom package to match Sambazon’s sustainability mission | Travis Baumgardner, Co-Founder and Chief Customer Office, SAMBAZON Brent Lindberg, Head of Curiosity, Fuseneo | Watch Now | |
| Navigating the Next Phase of Recycled Plastics Markets: Aligning Supply, Policy, and Brand Demand | Corbin Olson, Senior Analyst, ICIS | Watch Now | |
| Rigid Plastics at a Crossroads: PCR Mandates vs. Food Safety | Matt Reynolds, Chief Editor, Packaging World Molly Campbell, Manager, Packaging Sustainability, The Campbell’s Company Mike Roxas, Packaging Engineering Manager, Own Brands, Ahold Delhaize USA Suzanne Shelton, Senior Partner, ERM Shelton | Watch Now | |
| Small Format, Big Challenges: Pathways to Progress | Matt Reynolds, Chief Editor, Packaging World Scott DeFife, President, Glass Packaging Institute Kenneth Laverdure, Fellow, Sustainability And Material Science, Estee Lauder Companies Sarah Pamplona Santos, Senior Project Director, Closed Loop Partners | Watch Now | |
| From Misalignment to Momentum: Advancing Sustainability Across OEM–CPG Partnerships | Rebecca Marquez, Director, Custom Research, PMMI | Watch Now |