Jennifer Pleva is Associate Director of Brand Strategy, Trend & Insights at WovenWorks, where she helps brands navigate a changing world by connecting cultural shifts, human needs, and business ambition to shape smarter strategy. With 18 years of multidisciplinary experience across trend forecasting, brand strategy, research, and creative development, she brings a strong blend of analytical thinking and creative fluency. Driven by curiosity about the “why” behind human behavior, Jen translates emerging signals into actionable insights. Her background, including over 13 years at Target, informs how strategy comes to life through products, experiences, and visual systems.