Private brand retailers face a distinct sustainability challenge: we are accountable for the environmental impact of our packaging, yet we do not own the factories, machinery or packaging supplier relationships that ultimately shape those outcomes. In this session, leading grocery retailer Ahold Delhaize USA shares how its private brands are addressing that challenge head‑on – reducing reliance on virgin plastic, strengthening sustainability metrics and adapting to evolving state legislation – by rethinking how we design, source and influence packaging decisions.

Attendees will gain insight into the strategies to drive meaningful packaging change across complex supplier networks, demonstrating how scale, collaboration and clear expectations can accelerate progress in private label sustainability.