During this session, Jason will explore the evolution of Extended Producer Responsibility (EPR) in the U.S., beginning with a roadmap of how the current landscape emerged. He’ll cover the core principles of EPR, the status of adoption across states, and the significant challenges created by a fragmented and politically complex environment. Drawing on insights from the 2025 data reporting cycle, Jason will highlight key lessons learned, particularly for plastic and packaging producers. He will examine the barriers to harmonizing EPR standards and the implementation issues caused by regulatory fragmentation. Jason will also focus on areas where Producers can “lean into” Harmonization. The session will conclude with best practices for effective EPR adoption to enhance environmental outcomes and support more unified compliance strategies.