Rebecca Marquez, a PMMI Business Intelligence team member since 2016, is responsible for PMMI Media Group’s Custom Research initiative, an offering of proprietary research services for PMMI members and packaging industry professionals.In addition to her responsibilities in Custom Research, Rebecca oversees the design, execution, analysis and production of PMMI’s Business Intelligence market research products for members, internal clients, and the industry.

With more than a decade of experience in market research, Rebecca has managed and executed research for publicly traded companies and has managed top-tier research vendors both domestically and globally.

Rebecca holds a degree in English Literature from University Wisconsin, bringing a unique blend of analytical and people-focused expertise to her role as director of Custom Research. As an English Literature major, Rebecca developed a keen ability to analyze complex text, synthesize diverse perspectives, and recognize underlying themes—skills that seamlessly translate into the world of market research. Whether conducting end user in-depth interviews, competitive benchmarking, or brand perception studies, Rebecca applies the same rigorous attention to detail and interpretive expertise used in literary analysis to decode end user behavior.