As sustainable packaging commitments and minimum recycled content mandates ramp up, packaging manufacturers need access to enough recycled feedstock to meet their goals. Significant material loss during collection and at Material Recovery Facilities (MRFs) continues to challenge the packaging ecosystem’s efforts to achieve circularity. As packaging producers face pressure to meet sustainability goals, industry collaborations that align the goals of brands, packaging companies, and recyclers are vital to overhauling recycling infrastructure with critical technology that boosts material recovery. This session will highlight insights from experts at EverestLabs, the Can Manufacturers Institute, and the American Beverage Association, who are collaborating with partners to implement programs, technology, and infrastructure aimed at recovering packaging materials once destined for landfills and reintegrating them into the circular economy. Whether you're a packaging manufacturer, brand, or recycler, this conversation will offer actionable insights on how we can work together to close the loop.