Kasra brings several years of experience in the consumer goods and packaging industry, with a focus on the food, beverage, and cosmetics sectors. Throughout his career, he has leveraged NIQ’s retail measurement insights to identify consumer and market trends that support sustainable product innovation, material supply planning, and strategic growth.

He has deep expertise in integrating NielsenIQ RMS and Panel data to drive strategic initiatives, using advanced analytical skills to transform complex data sets into actionable insights. Kasra is also known for cultivating strong cross-functional relationships and serving as a trusted advisor and subject matter expert to packaging companies navigating the fast-paced CPG landscape.