We know that recycling is always evolving—what is accepted into the recycling stream is very local and constantly being updated. Learn how the Paper and Packaging Board is changing the narrative on pizza box recycling and diving into another product - paper cup recycling - to set the record straight on the recyclability of these items - because we know consumers are entrenched in their views that these products are not recyclable. Use the knowledge gained from this presentation as an approach for communicating about your products.